June 16, 2009

The DOGie Bag has proudly been feeding your dog like family for the past four years. All along we have been paving a new direction — moving away from factory made pet foods with questionable ingredients and health hazards witnessed by numerous pet food recalls — going back to our roots in the kitchen. As you know, our recipes have always been made with foods from the grocer, cooked and assembled by hand. They have been reported as, “Attractive healthy meals to catch your eye, offering an irresistible smell of fresh whole foods that will delight the most finicky dog.” And as always, you’ve been able to do this with added assurance that every recipe was created by a veterinarian (me) for my dog, Rosie.

Now, in a cooperative agreement, DOGie Bag has teamed up with freshfetch Pet Foods to improve our production capability, continuously manage our product offerings, and provide you with better service. As we proceed, you’ll be able to get custom made meals tailored to your dog’s age, weight, and activity level. This exciting new dog food company can accurately analyze each meal created and add key minerals, vitamins and amino acids to meet or exceed AAFCO and NRC standards. The ability to offer balanced and nutritionally complete home made meals will allow freshfetch to posture DOGie Bag meals to compete in the marketplace without the worry that meals may be nutritionally incomplete as served.

So, in the near future, you will be able feed home made meals each and every day without the hassle of daily supplementation — required to be sure adequate levels of calcium, vitamins, mineral and amino acids are met. Currently, our meals are labeled to meet AAFCO standards by your addition of Balance IT® supplement. Soon, this added step will no longer be necessary.

As with any new venture, you can expect some changes — all for the better we assure you. Our least popular meals will be discontinued and those that remain will be improved upon. Also, there may be price adjustments after a thorough cost analysis is completed. Please rest assured, though, that this is not an exercise designed to raise prices.

Starting July 1st, DOGie Bag orders will be placed and fulfilled by freshfetch. During this transition phase, we ask for your patience and want to hear from you. Your feedback is critical and we welcome your comments and suggestions.

For more information about freshfetch Pet Foods and their custom meal plans, please visit freshfetchpetfoods.com. We believe the future of providing you with the best homemade meals on the planet will come from the creation of our new partnership with freshfetch founders, Jay Smith and Michael Smith. Together, under our new collaboration, we expect great things to happen. And so will your dog!

Feeding Dogs Like Family,

Paula Terifaj, DVM — Founder of The DOGie Bag

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